Smokehead Whisky Reveal Motorcycle Collaboration – Part 1

The Collaboration of Smokehead Islay Single Malt Whisky and Tyler Lunceford.

Come and follow the journey, through a series of episodes, behind the collaboration of Smokehead Islay Single Malt Whisky and world renowned biking sensation Tyler Lunceford, as he creates ‘The Smoker’, a one of a kind, customised, vintage racer inspired Ducati.

Smokehead challenged Tyler, who the New York press has dubbed “The Ducati whisperer of the tri-state area’, to create his boldest motorbike idea ever, for Smokehead to showcase at key events.

The bike is nearly completed and the project will run until September 2019. ‘The Smoker’ will then be unveiled and launched at Bar Convent Berlin.

Tyler Lunceford looking at motorbike part

Read more about this project in the press release below and follow the link to see the episodes.

SMOKEHEAD REVEAL MOTORCYCLE COLLABORATION

‘The Smoker’ will be a bespoke motorcycle expertly crafted by the Ducati Whisperer, Tyler Lunceford.

Smokehead Islay Single Malt Whisky has teamed up with renowned global biking sensation Tyler Lunceford (known as the Ducati Whisperer of the New York tri-state), challenging him to create his boldest motorcycle ever.

The project will follow the creation of a customised Ducati bike, captured through a series of episodes*.

US born, Tyler has a workshop in Brooklyn where he has customised bikes for many obsessive bikers and rock stars.

He recently moved to Scotland and opened a workshop in Leith, Edinburgh and will produce a custom Ducati, inspired by vintage racing motorcycles, for Smokehead to showcase at key events.

The project will run until September 2019, when the finished model, ‘The Smoker’, will be unleashed.

* FULL EPISODE NO. 1, 2 and 3: (click on 1/3 in upper right hand corner of video to see all three episodes.)

Commenting on the partnership, Tyler Lunceford, of North Motorcycle, said: “I’m excited to be involved with Smokehead. I love the idea of this brand supporting craftsmen and women, and it’s even better as I’m a huge Smokehead whisky fan.

Motorcyclists have an identity; they feel independent and different from other people. When you find something you like, such as a bold, smoky, outrageous whisky that is not for everyone, it gives you a sense of belonging when it is for you.

I’m literally building my dream bike; it will be something that’s never been seen before, something so bold, that even motorbike buffs will be blown away. It won’t be easy, but it’s a great opportunity to make something really special.”

Adding his thoughts, Iain Weir, Smokehead Brand Director, said: “We’re proud to be working with Tyler. His all-round attitude personifies Smokehead – bold, daring and independent.

Smokehead Whisky Bottles

We can’t wait to see the bike unveiled. Just like Smokehead, motorbikes are not for everyone, but that’s okay, and that’s why this partnership works so well.”

***Smokehead encourages everyone to drink responsibly, and not to drink and ride*.**

My Say:

We here at Life and Motorbikes, are excited to see the end result as we are lovers of whisky, motorcycles, passion and creativity. I for one, was pleased when Tyler suggested ‘The Smoker’ might be minimalistic and naked. After looking at the series and hearing Tyler speak, I think this is going to be one hell of a bike!

UPDATE: Part 2 of the collaboration is now out. Click here to see and read about “The Smoker”.

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